How MAWish was born

Firstly, thank you so much for taking the time to learn about MAWish...

Created by me, Caroline, an AfN nutritionist with a passion for health and food, and its function as medicine.  

This passion for healthy eating really kick started everything whilst living in New Zealand in 2017. I was a keen runner and a bit of a sugar addict but was also interested in the influence food had on overall health, mental, and physical performance.

I started playing with flavours and ingredients I had experienced whilst travelling. At the time, I was focused on local markets, experimenting with making raw, unprocessed versions of the packaged staple naughty treats everyone grabs for a quick fix. I loved the satisfaction I got from substituting out bad ingredients for healthier alternatives to create something tastier and healthier; that I knew was going to benefit the consumer from the inside out.

Back then, and still now, the ingredients used were raw with no added sweeteners or flavourings. I remember driving back from work and the words ‘moreish’ and ‘raw’ were stuck in my head….MAWish was born and the name stuck ever since.  

I moved back to the UK to complete my Msc. Human Nutrition, and today MAWish continues as a functional food brand specialising in raw, organic, ethically and sustainably sourced latte mixes I make myself. I truly believe in sourcing the best scientifically proven, organic and plant based ingredients from around the world. Something that I hope you will enjoy and connect with more than the generic mass produced options on the market.

Whilst a passionate foodie, I am a qualified nutritional consultant and scientific researcher. My experience has strengthened my belief that food has the answer to a lot of health issues and am convinced there is more out there for us than conventional medicine. ​

I can’t help but let this enthusiasm bubble into MAWish and I really hope you enjoy the latte blends in whichever creative fancy you take!  



  • To increase global consumption of plant based foods by sharing the highest quality, sustainably sourced medicinal plant ingredients with you.
  • To educate people that food is a functional tool to nourish our body and change the attitude from curing disease to preventing disease.
  • To cultivate awareness around where our food comes from and disrupt the spice trading system that ignores the planets health and the farmers wellbeing.
  • To foster a globally productive population with an optimum quality of life.