How MAWish came about
Created by me, Caroline, a registered Associate Nutritionist with a passion for health and food, and its function as medicine.
This passion for healthy eating really kick started everything whilst living in New Zealand in 2017. I was a keen runner and a bit of a sugar addict but was also interested in the influence food had on overall health, mental, and physical performance.
I started to play with flavours and ingredients I had experienced whilst travelling. At the time, I was focused on local markets, experimenting with making raw and unprocessed versions of the packaged staple naughty treats everyone grabs for a quick fix. I loved the satisfaction I got from substituting out bad ingredients for healthier alternatives to create something tastier and healthier; that I knew was going to benefit me from the inside out.
Back then, and still now, the ingredients used were raw with no added sweeteners or flavourings. I remember driving back from work and the words ‘moreish’ and ‘raw’ were stuck in my head….MAWish was born and the name stuck ever since.
I moved back to the UK to complete my Msc. Human Nutrition, and today MAWish continues as a functional food brand specialising in raw, organic, ethically and sustainably sourced latte mixes I make myself. I truly believe in sourcing the best scientifically proven, organic and plant based ingredients from around the world. Something that I hope you will enjoy and connect with more than the generic mass produced options on the market.
Whilst a passionate foodie, I am a qualified nutritionist currently working as a researcher at Kings College London. My research experience has strengthened my belief that food has the answer to a lot of health issues and am convinced there is more out there for us than conventional medicine.
I can’t help but let this enthusiasm bubble into MAWish and I really hope you enjoy the latte blends in whichever creative fancy you take!
- To increase people's love of plant based foods.
- To educate people that food can be poison or medicine and that can be used to prevent disease before having to cure it.
- To create an awareness around where our food comes from.
- To use only sustainable farming techniques that are good for the grower, environment and consumer.
- To create a world filled with productive people who have optimum quality of life.